KAREN CAETANO, Managing Member

Born in Manhattan, Karen spent many of her formative years living in Norway.
There she developed both an international outlook and an appreciation for the clean lines
and practical approach characteristic of Scandinavian design. She returned to the U.S. for college,
receiving a BA in psychology from the University of Nevada and an MFA in design from
the Academy of Art University in San Francisco.

Prior to founding Id-alist llc, Karen designed and art directed a wide range of projects for DFS Group L.P.,
the duty free retailing arm of the LVMH Group. She also served as a senior designer at URS Corporation,
a multinational engineering and construction company in addition to working briefly at the world renown
design firm Primo Angeli. Her professional accolades include the publishing of a series of posters to
encourage environmentally conscious design in the prestigious Graphis Poster Annual.